The hair care brand, which Gauge Capital acquired last year for an undisclosed sum, has named celebrity hair stylist Tommy Buckett its U.S. brand ambassador.
His new role comes at a time of expansion for BondiBoost. When it was acquired last year, sales were said to be around $80 million in 2021. Now, the brand’s key priority is boosting awareness in tandem with growing its international markets.
Among those markets are Europe, Southeast Asia and Latin America. “We’re focusing on elevating and evolving what’s differentiated the brand from competitors since the start, and a lot has to do with the way BondiBoost has combined years of studies and expertise and using rich, nourishing Australian ingredients in all of our products,” Orr continued., rosemary and saw palmetto, for example.
BondiBoost also homes in on hair loss, which Buckett has seen as a concern across his clientele. “Everyone is getting hair loss, and they say, ‘My hair is thinning, it’s not as healthy as what it used to be.’ That’s definitely the number-one question in the salon, in terms of what people are asking for, like supplements, tonics, lotions and potions. That’s one of the big things we see, and scalp care,” he said.
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