The collection launches Thursday just ahead of the Miami Grand Prix.
Baque, a fan of both Lewis Hamilton and Formula 1, was excited to offer up a fresh new vision for Formula 1.
The campaign follows stories that inspired Hamilton, a seven-time champion and F1 race car driver, Grand-Prix winner Russell and Baque, as well as Hilfiger on their individual journeys. The campaign was photographed by Adrienne Raquel with videography by Anthony Prince Leslie. It features Mercedes-AMG Petronas F1 Reserve Driver Mick Schumacher, Hilfiger and the Mercedes-AMG F1 team.
“Change is an inevitable part of both sport and life. As a team, we understand the importance of embracing this on and off the track to continually innovate, inspire and tackle the challenges presented to us,” said Toto Wolff, chief executive officer and Team Principal of the Mercedes-AMG Petronas F1 Team. “We’re proud to celebrate these shared values through this collaboration; not only creating an iconic collection but by supporting and highlighting creators from underrepresented communities.
T-shirts and baseball jerseys display the drivers’ racing numbers with Hamilton’s 44 and Russell’s 63, while a special Awake NY tribute references ’85, the year Tommy Hilfiger, the company, was launched. Colors include Hilfiger’s signature red, white and blue, while the Mercedes-AMG F1 pieces showcase the core team palette of black and white highlighted with volt green.
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