Execs say that a deluge of new music — and the difficulty of influencing TikTok’s algorithm — has made building an audience harder than ever for new acts.
’s “Hrs & Hrs” is giddy and impassioned, a contemporary R&B single built on the sturdy framework of classic soul ballads. Muni Long released the track last year on her own label, Supergiant, and it climbed to No. 16 on the Billboardat the end of January, giving the singer her first hit and an opportunity to partner with Def Jam.
There’s a sense around the music industry right now — from managers to marketers to A&R executives — that stories like Muni Long’s are few and far between in 2022. “It’s a bigger and more level playing field, and everything is getting lost,” saysThere are many ways to judge — and argue over — what “breaking” means today; label executives tend to use streaming numbers as a barometer, while most managers prefer to look at ticket sales.
Insiders have plenty of theories about why the market for new artists has become more difficult. Chief among them: a deluge of new music. It has become so easy for aspiring artists to release tracks that songs are hitting streaming services by the hard drive-full, making it harder for any single tune to stand out amid the glut. “Due to the sheer number of things coming out, songs that were shoo-ins for being hits five to 10 years ago now have to fight to see daylight,” says veteran producer.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Customer support staff swamped during market swings — exchange execsElon Musk's posts about Dogecoin can cause crypto exchange account sign-ups to rocket up to seven times the daily average, placing massive stress on onboarding teams and customer service, execs told Cointelegraph.
Leer más »
Kanye West—Restricted On Twitter And Instagram—Posts Cryptic YouTube Video Of Meeting With Adidas ExecsKanye West continued his bizarre social media tirade on Monday, posting a 30-minute documentary on YouTube.
Leer más »
Kanye West shows porn video to shocked Adidas execs during business meetingThe apparent point of the X-rated film was to draw a parallel between its plot and West’s business dealings with the activewear company.
Leer más »
Apple execs explain Crash Detection amid controversy of false positive alertsHow does the iPhone 14 and Apple Watch Series 8 Crash Detection feature work? Apple executives explain the technology behind this feature.
Leer más »
Kanye Is Facing Intense Backlash Over A Clip Of Him Showing Porn To Adidas ExecsThe meeting, in which Ye can be seen holding his phone to the faces of visibly uncomfortable executives while playing a pornography video, is believed to have taken place before Adidas announced that their partnership was under review.
Leer más »
Customer support gets swamped during market swings — Exchange execsCrypto market volatility can put immense pressure on customer support workers at crypto exchanges, leading to the CEO and founders assisting their teams during times of stress.
Leer más »