'Top 5 Effective Product Positioning Strategies' by piousgeek productmanagement productmarketing
Have you ever come across any text on product positioning or the name April Dunford and wondered what it means and why you should research more about it?
Strategic product positioning seeks to instil the truth about your product through effective messaging and storytelling techniques that clearly explain your value offering to potential users or customers. The strategy should clearly explain the present status of the product and where it would be in the future while moving the product from point A to B .
To avoid accidental product positioning as a startup or an existing business and break free from hanging to the default idea, there are seven significant elements that you should consider for building a product positioning strategy.
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