Toyota won’t be airing any Olympic-themed advertisements on Japanese television during the Games despite being one of the top corporate sponsors. The extraordinary decision underlines how polarizing the Games have become as COVID-19 infections rise.
FILE - In this March 13, 2015 file photo, Toyota President and CEO Akio Toyoda, left, and IOC President Thomas Bach pose with a signed document during a press conference in Tokyo as Toyota signed on as a worldwide Olympic sponsor in a landmark deal, becoming the first car company to join the IOC's top-tier marketing program. Toyota won't be airing any Olympic-themed advertisements on Japanese TV during the Tokyo Games despite being one of the IOC's top corporate sponsors.
“There are many issues with these Games that are proving difficult to be understood,” Toyota Chief Communications Officer Jun Nagata told reporters Monday. The Tokyo Olympics, already delayed by a year, are going ahead despite the Japanese capital being under a state of emergency.
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