It may seem odd to seek a billionaire’s advice on touring one of the country’s poorest states, with a poverty rate in the nation’s top quintile. But Jimmy Rane isn’t an ordinary billionaire. ForbesBillionaires
, the 76-year-old founder and CEO of lumber treater Great Southern Wood Preserving–and the Cotton State’s only billionaire. Down South, he’s better known as the Yella Fella, the crime-fighting cowboy he played in his company’s commercials.
Rane grew up and lives in Abbeville , where his mother’s family settled in the 1800s. Their cabin still sits in town, refurbished and relocated by Rane, who feared it might be vandalized on their farm. But Rane’s life has taken him all across the state. He counts Governor Kay Ivey and Alabama’s recently retired U.S. Senator Richard Shelby as close friends.
Tourism is increasingly key, with 28 million visitors spending a record $20 billion in 2021, up nearly 100% over a decade; the state attracted the fourth most tourism-related inquiries of any U.S. state that year, according to Google Search data.
It may seem odd to seek a billionaire’s advice on touring one of the country’s poorest states, with a poverty rate in the nation’s top quintile. But Rane isn’t an ordinary billionaire, having kept his business in Abbeville, where he has spent millions of dollars to restore the town, which his entrepreneurial father helped build in the 1950s and was decimated by the closing of a big factory in 2007.
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