“As a board we have heard clearly that this change was the wrong choice for our members.”
Ghost hunter ‘cursed’ after visiting ‘most haunted doll in the world’The Toy Association revealed plans earlier this month to move its annual Toy Fair convention from New York City — where it has been held for more than a century — to New Orleans for a three-year stint beginning in 2026 — until it faced a backlash from toy manufacturers.
Toy companies found about the surprise move on Oct. 2 — and swiftly pressed the trade group to reverse it.“We were swiftly reminded of our industry’s passionate bond to a place that no amount of research, conversation and learning had sufficiently surfaced,” the letter stated. “As a board we have heard clearly that his change was the wrong choice for our members.”
The annual event, which has traditionally been held at the Javits Center in February, took place this year between Sept 30 and Oct.
The LA-based companies hold fall previews for buyers like Walmart, Target and others and have long wanted to move Toy Fair permanently to the West Coast, say industry experts. Toy Fair didn’t take place in 2021 and 2022 and the timing of the most recent show was also seen as a misstep to give manufacturers and buyers more time to bring goods to the US from overseas.“We went three years with Zoom meetings so getting back to normal is a process,” said Jay Foreman, chief executive of Basic Fun, which specializes in retro toys like Tonka trucks, Care Bears and My Little Pony. “In the end we went around in circles and came back exactly where we started.
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