A jury ordered Toyota to pay $15.8 million to one of its largest SoCal dealers, who alleged that the company’s recalls to fix its popular Prius models did not remedy safety defects.
Auto dealer Roger Hogan, shown in 2018 with a Prius power inverter, alleged in court that Toyota retaliated against him after he began raising concerns about the safety of the Prius’ electric power system.
Hogan also alleged that Toyota began mistreating his dealership after he unveiled a software program in 2011 that was intended to raise awareness of recalls among Toyota owners by notifying them when they had not brought in vehicles for recall repairs. Hogan said the system, called Autovation, was a public service; Toyota said it was a marketing device that depended on improper mining of data from its proprietary website.
The company is still facing a civil suit seeking class-action status, filed in U.S. District Court in Los Angeles, which alleges that its Prius safety recalls failed to fix the vehicle’s defects and diminished the value of Prius vehicles on the market. In the jury verdict form, jurors said that Toyota had in one way or another concealed material facts from the dealerships, interfered with them and harmed them. But the jurors did not find Toyota acted with intent and therefore rejected allegations of fraud that could have dramatically increased the verdict with punitive damages. Hogan originally sued for damages of $100 million.
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