The new Toys 'R' Us stores will be open before the holiday shopping season later this year at The Galleria in Houston and in Westfield Garden State Plaza in Paramus, New Jersey. They will sell toys, but fewer of them.
Its owner, Tru Kids Brands, announced Thursday that Toys"R" Us is being reborn in the United States with two new stores. The return comes more than a year after the chain collapsed, resulting in the closure of all 700 of its American stores.The new stores will be smaller than their predecessors. Tru Kids described them as a"highly engaging retail experience designed for kids, families and to better fit within today's retail environment.
Unlike the rows of shelves that cluttered old Toys"R" Us stores, the new locations will have interactive and playground-like environments for toy brands. Read MoreThey're being developed with b8ta, a company that designs interactive and technology-focused retail locations. The stores will let brands"design custom experiences and branded shops to help them create memorable experiences for parents and children," Tru Kids said.
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