Convergence of physical-world and digital-world data offers deep intelligence that could be invaluable for businesses. Having context across online and offline worlds can enable brands, retailers and others to deliver more personalized experiences, and transform shopping experiences.
being considered for office space by Amazon. Had Barneys been able to better understand the movements and motivations of its customers in the area, it may have been able to cater to their specific interests and probably would have had better results.
. And mobile data solutions could help create a strong foundation for the future of brick-and-mortar retail.use location data to identify people who have visited one of their stores Near’s data platform recently identified Adidas as a hot brand with Gen Z visitors in New York, and Lululemon as a hit with Gen Z men in San Jose, California. Insights such as these can help those brands be more effective in creating their promotions and store displays, and even selecting future retail locations.
In the competitive world of online retailing, augmenting first-party retailer data with the real-world footprints of customers is key to winning. When retailers can provide customized product pages and recommendations, it's a definitive ways to boost sales.From attractive office spaces, to smart city planning, to store traffic, people‘s behavior in the offline world can lead to many insights to increase business, both online and offline.
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