An expert weighs on how to spot when claims of sustainability fall short.
featuring pieces made from “recycled wool” and “sustainable rubber.” And while fashion brands committing to be environmentally-friendly is a step in the right direction, touting sustainability ultimately doesn’t mean much without transparency.
In order for consumers to make responsible decisions, brands need to do their part through basic labeling and education, says Casey Strauch, a representative from “Without third-party independent research, testing and certification, environmental claims can fall flat,” says Strauch. She warns to look out for catchphrases that pledge sustainability but lack details or action plans. “Some of the buzzwords include adjectives and messaging like: ‘sustainably made,’ ‘clean,’ ‘non-toxic,’ and ‘all natural,’ which do not have universally accepted and clearly defined terms or standards. So education and verification is key.
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