Travis Scott dropped a new single at Rolling Loud this weekend… via drone
The gimmick, to be clear, is just the latest in Scott’s ever-expanding empire of zany mad-lib track promotion. Last year, he debuted “Franchise” on the heels of his partnership with McDonald’s, which also saw the rapper selling merchandise including t-shirts and hoodies along with an immensely popular $90 McNugget body pillow.
He also premiered “The Scotts” during his infamous Fortnite concert,slingshotting the single to a Number One debut and helping launch a trend of artists putting on concerts inside video games — a strategy that became paramount since touring revenue was sidelined for more than a year during the pandemic — and otherwise partnering with gaming companies onConsidering his own prior stunts, Scott’s “Escape Plan” promotion is comparably tame.
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