In recent years, many Americans have been motivated to cut back sugar in their diets. SmartSweets makes candies with up to 92% less sugar and none of the toxic chemicals contained in many popular brands. Tara Bosch, who dropped out of college to found SmartSweets, shares her entrepreneurial journey.
The idea came to Bosch after a conversation at her grandmother’s kitchen table over bags of candy. When her grandmother expressed regret at having consumed so much sugar over the years because of how it made her feel, Bosch wondered, “What if youyou feel good about candy?” She immediately bought a gummy bear mold off Amazon and started recipe testing in her kitchen, as well as researching in food journals to find alternative ingredients. Eventually, she landed on a successful recipe.
The greatest challenge Bosch faces in her career is convincing people that candy can and should be low in sugar. “Food marketing for decades has worked to deceive people by minimizing the detrimental impacts of excess sugar consumption,” she says. “There is a lot of education that is still needed!” The greatest reward, Bosch says, is knowing that she is making a positive impact on people’s lives. “If, back when I was testing recipes in my kitchen, someone had told me that we would help people kick 5.2 billion grams of sugar out of their diets, I would’ve had a hard time believing them. It’s magic!”
Given that she didn’t love her college courses and already had had one failed start-up idea before founding SmartSweets, Bosch feels strongly that “sometimes learning whatyour life purpose is just as powerful as feeling like you're on the right path! Know that feeling lost is really just part of the universe's process of guiding you to the path you're meant to be on.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Trendy Napa food company loses $250,000 lawsuit to ex-employeeMartha Martinez alleged that she wasn’t rehired by Rancho Gordo because she complained about being fired for being pregnant.
Leer más »
Missouri: the new haven for pot smokers in US MidwestSisters Juree Burgett and Tanya Knight, both in their 60s, smell various marijuana buds, assessing their options at a trendy dispensary in Missouri. Burgett, who worked as a dietician, and Knight, a pastry chef by training, are now both retired.
Leer más »
Two Baton Rouge police officers die in helicopter crash over sugar cane fieldTwo Baton Rouge police officers died Sunday from a helicopter crash in West Baton Rouge Parish, Louisiana.
Leer más »
25 Healthy, Low-Sugar Soda AlternativesExperts recommend getting your hands on some of these healthy sodas that act as a great alternative to sugar-laden colas.
Leer más »
The Spinners' Smooth Sound Sweetens Sugar LandThis year’s nominees for the Rock and Roll Hall of Fame are nothing if not an eclectic bunch. The list (which extends far beyond the traditional definition of “rock”) includes artists such as Cyndi Lauper, Iron Maiden, the White Stripes, Willie Nelson, a Tribe Called Quest, Kate Bush, George Michael...
Leer más »
India's Maharashtra state to produce less sugar as mills close earlyIndia's top sugar-producing state, Maharashtra, could churn out nearly 16% less sugar than the previously estimated as mills are closing early due to limited availability of sugar cane, a senior state government official told Reuters on Monday.
Leer más »