Spending on political advertising is projected to smash all-time records in 2020 as President Trump and his Democratic opponent battle for control of the White House
Spending on political advertising is projected to smash all-time records in 2020 as President Donald Trump and his Democratic opponent battle for control of the White House.
By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time. After helping Democratic candidates break fundraising records in 2018, the Democratic online fundraising platform ActBlue notched its second-biggest day ever on Sunday, more than 16 months before the 2020 election, with donors giving more than $12 million to candidates and groups using the service.
Anticipating a shifting battleground in the presidential race, Advertising Analytics predicts that Michigan will draw $121 million in advertising and Wisconsin will get $67 million, as Democrats attempt to rebuild their foothold in the Midwest. Meanwhile, Ohio — a traditional swing state that has trended more conservative in recent years — is set to see will only see $39 million in general election spending.
Drilling further down the ballot, Advertising Analytics estimates that 10 House races will feature more than $10 million of advertising in 2020, a sharp increase compared to the six House races that totaled eight figures in 2018.
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