Republican candidates are turning to the punch-down dynamic, meaning they are going after competitors who are polling well beneath them.
With Donald Trump holding a commanding lead on the rest of the 2024 GOP field, you’d think everyone else would focus on the frontrunner. And with Florida Gov. Ron DeSantis being the only Republican within striking distance of Trump, you’d think the former president would train his attention on him.
“Everybody wants to pile onto the weakest link,” a former Trump 2016 senior campaign official and longtime GOP strategist told The Daily Beast. “So I think what these other candidates need to do is obviously not go after Trump directly and piss off the MAGA base, but going after kneecaps for the weakest links in the field.”
Part of the already cantankerous primary is also style. Republicans have grown accustomed to the bare-knuckled brand of politics, where only the strongest and fiercest politician survives. Attacking other Republicans in the field—while largely leaving Trump be—reflects the rhetorical need to bullyBut going after Republicans not named Trump is also reflective of the electorate.
“You saw this in 2016, and now 2024 where people took aim at the guy who was in second or third,” the second GOP strategist added, requesting anonymity to avoid involving other clients. “So I think if you’re Haley, you’re trying to get yourself in a position where you’re competitive for that No. 2 spot going into the debates and, long term, heading into Iowa and New Hampshire before a boost in South Carolina.”Sen.
“Tim Scott being in the race is actually the worst thing for both DeSantis and Nikki Haley,” the Republican free agent said. “Trump isn’t gonna attack Tim Scott the same way he’s gonna attack DeSantis, and I don’t think Tim Scott is gonna really take aim at Trump.”
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