Star host Tucker Carlson's abrupt exit from Fox News is likely to hit short-term ratings but could nudge more mainstream advertisers to consider a network they have snubbed for being too partisan, investors and analysts said.
News of his departure on Monday wiped nearly $1 billion from the market valuation of the network's parent company, Rupert Murdoch-controlled Fox Corp"It's a huge deal," said Matthew Tuttle, head of Tuttle Capital Management, an investment firm that is betting against Fox shares.
The conservative-leaning Carlson's prime-time show was the highest-rated cable news program in the key 25-to-54 age demographic on Fox News - the most-watched U.S. cable news network. It averaged nightly viewers of around 3.4 million in March, according to Nielsen. "We wonder what Fox is going to tell advertisers. It's likely that advertisers who were seeking that audience may have limited other options for conservative news viewership without skewing too conservative.""The long game here is probably the ad game.
"A shift away from fanatical conspiracy content, less 'My Pillow' stuff, might begin to re-attract big-time advertisers," Arthur said.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Fox News, Tucker Carlson part ways days after Fox settles Dominion lawsuitFox News Media and Tucker Carlson have agreed to part ways, the media company said in a statement on Monday, less than a week after Fox News and parent company Fox Corp settled a defamation lawsuit by Dominion Voting Systems for $787.5 million.
Leer más »
Tucker Carlson Is Gone From Fox NewsBREAKING | Tucker Carlson and Fox News are parting ways, the network confirmed on Monday. The right-wing host’s final show was Friday.
Leer más »
Tucker Carlson and Fox News part waysLong-time host Tucker Carlson and Fox News are parting ways.
Leer más »
Tucker Carlson out at Fox NewsCarlson's last program was Friday April 21st.
Leer más »