The MTV-only audience shows substantial growth in preliminary Nielsen figures.
Preliminary Nielsen ratings have the show drawing 865,000 viewers on MTV, a 37 percent jump from the early numbers for theThe VMAs showed even bigger improvement in MTV’s core demographics of adults 18-34 — more than doubling last year’s show — and adults 18-49, which was up by 77 percent year to year. The show scored a 1.14 rating among the 18-34 demo in homes where MTV is available , the best for the show since 2019). Its 1.03 rating for adults 18-49 is a three-year high.
The MTV-only numbers represent just a fraction of the show’s full audience, as the VMAs aired on a dozen other channels in addition to MTV. The CW simulcast the VMAs in 2021 and 2022 but did not this year, which could impact the final same-day totals.
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