Just four hours after releasing Twitter competitor Threads to 120 countries, the new social platform from Facebook-maker Meta hit 5 million sign-ups.
That said, the quick growth must come with some satisfaction for Meta, which has launched and been forced to shutter numerous other apps and products including Poke, Parse, Beacon and others. A fast start doesn’t mean there will be lasting success, of course, but this is a uniquely opportune time to launch Threads.
“With Twitter’s current situation, Reddit on fire, and soon-to-be-banned TikTok ... Threads has the perfect environment to take the opportunity and grow Meta’s monopoly on social media,” says Manual Sainsily, a futurist and technologist at Unity Technologies, in a post on Threads. Twitter, of course, recently limited views of tweets due to what CEO Elon Musk said was egregious scraping of Twitter content. Reddit has recently battled with its unpaid subreddit moderators over third-party Reddit apps, and TikTok has been under pressure by some American politicians over its ties to China.
Zuckerberg called Threads “an open and friendly public place for conversation” in a launch video, saying that it takes the best parts of the Instagram experience and “creates a whole new app around text, ideas, and sharing what’s on your mind.”Zuckerberg says he wants to build Threads into a “big and friendly community we all want to see in the world,” a clear dig at Twitter’s sometimes raucous, sometimes rancorous and occasionally downright nasty conversations.
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