To understand the positive effect Twitter could have on global climate, it's important to think not in terms of Twitter's carbon footprint, but the wider effects it could have.
In this article, I want to lay out a way that Twitter can both follow a “free speech maximalist” philosophy while also having a very positive impact on not only climate change, but the future of the world in general. This article will focus on how it can affect climate change and the adoption of clean technologies , but much of what I’ll share here is more broadly applicable.
But, that doesn’t mean we can’t think about it. A qualitative analysis would probably show that Twitter’s overall carbon shadow is going in a bad direction right now. Why? Because it’s suddenly popular with political conservatives, who had engaged with it less due to systematic suppression on the platform prior to Elon Musk buying it. With increased conservative use and decreased use on the left , the overall climate impact has to be moving in a more negative direction.
But, on average, you’ll find that many people follow the political flock they identify with, and it’s getting dumber and dumber. It has even gotten to the point where certain foods and beverages are only for one side or the other. A vanilla latte from Starbucks is a great example .
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