Twitter is reportedly struggling to break even as advertisers continue to flee
. Despite that, Twitter is still attracting and retaining media deals because it’s too lucrative for them to give it up.
Although Musk plans to diversify Twitter away from advertising, the company will likely struggle to break even this year. Since Twitter generated $1.2 billion in the first quarter of 2022, running 40 percent below that would mean it’s bringing in around $8 million daily . Getting in the black this year will depend on the company’s ability to generate $3 billion in revenue while paying $1.5 billion in annual interest from the debt Musk raised for the purchase.
The ad troubles could lead to more cost-cutting. Some big advertisers are reportedly unhappy with Musk’s approach to contact moderation, including
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