There is fear it could leave anyone unwilling to pay vulnerable to impersonation — and anyone who does pay, the ability to have their Twitter presence boosted by algorithms.
The story of Twitter's blue checkmarks — a simple verification system that's come to be viewed as an elite status symbol — began with some high-profile impersonations, just as the site began taking off in 2008 and '09.
Fast-forward to 2022. Twitter's new owner and ruler, billionaire Elon Musk, wants to turn this verification system into a revenue source for the company he paid $44 billion to purchase. It's a 180-degree turn from the stance he took earlier this year, before his buyout closed, when he said he wanted to"verify all humans" on Twitter.
"Tapping into Twitter users to make more money may be the right strategy, but verification isn't the right feature to charge for," said Insider Intelligence analyst Jasmine Enberg."Verification is intended to ensure the integrity of accounts and conversations on the platform, rather than a premium feature meant to elevate the experience. There is a growing appetite among some social users to pay for features that add value to their experiences.
"Of roughly 300,000 verified accounts on Twitter we would estimate only about 25% would go down this path ultimately and pay the $8 per month fee," Wedbush analyst Daniel Ives said. While Musk's exact plans are not clear, experts are raising concerns about the consequences of having a paid verification system that leaves anyone unwilling to pay vulnerable to impersonation — and anyone who does pay the ability to have their Twitter presence boosted by the platform's algorithms.
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