Now a major summer event in the U.K., ITV's hit reality show drew to a close on Monday night after 49 episodes.
Britain's annual obsession with a reality dating TV show has come to an end for this year, with 3.63 million tuning in to watch theIn a live show broadcast from a villa on the Spanish island of Mallorca, where many of the contestants have been living since the start of June, Amber Gill and Greg O'Shea were crowned champions on Monday, beating the bookies' favorites Tommy Fury and Molly-Mae Hague to a £50,000 prize .
Alongside dominating the tabloid news and being a major water-cooler moment for a U.K. population in need of some light relief from ongoing Brexit headlines,has become something of a major force for ITV, on which it's the most-watched show of the year for adults aged 16-34.
Earlier this month, ITV announced that it was capitalizing on the show's popularity by airing two seasons in the U.K. in 2020, with the first coming earlier in the year from South Africa. 's much-hyped U.S. version, currently airing on CBS and one of 13 international commissions of the format, has been regarded as something of a flop by comparison.
A major promotional push hasn't prevented the American iteration from drawing consistently mediocre ratings through its first three weeks, averaging a modest 0.5 rating in the adults 18-49 demographic and about 2.25 million viewers per night. The show's demo rating is tied for 19th among 23 unscripted shows that have aired this summer on the Big Four broadcast networks.
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