Smokey Bear, the cartoon mascot for one of the longest-running public service ad...
DENVER - Smokey Bear, the cartoon mascot for one of the longest-running public service advertising campaigns in America, warning of wildfire dangers, turned 75 on Friday.
Smokey’s message remains as salient today as it was then, as the overwhelming majority of U.S. wildfires are sparked by careless human activity such as unattended camp fires or improperly discarded cigarettes, according to U.S Forest Chief Vicki Christiansen. The original slogan, “Only you can prevent forest fires” was revised in 2001 as “Only you can prevent wildfires” to reflect more modern terminology recognizing all manner of outdoor blazes. The name of the character, who image and name are protected by federal law, was deliberately spelled differently from the adjective “smoky.”
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