U.S. Pay-TV Subscriber Losses More Than Triple To 1.5M In Q2 – Report

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U.S. Pay-TV Subscriber Losses More Than Triple To 1.5M In Q2 – Report
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The largest pay-TV providers in the U.S. saw video subscriber losses more than triple to 1.53 million in the second quarter, according to the latest report from Leichtman Research Group. The tally …

The tally marks is up dramatically from the 420,000 losses in the second quarter of 2018. LRG based the figures on its findings for companies representing 93% of the total marketplace.

True cord-cutting is taking place, but the video subscriber declines have also been accompanied by gains in broadband customers as many households shift toward streaming. That means topoperators like Comcast and Charter can still forge profitable paths despite shedding traditional customers. The lack of broadband offerings at satellite companies, though, means the numbers for DirecTV and Dish Network are resonating more loudly.

On a 12-month basis, top pay-TV providers have now lost 5 million subscribers over the past five years, compared with losses of just shy of 1.1 million in the prior year.

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