Uber launches feature that lets female drivers in Saudi Arabia avoid taking male passengers.
Uber has seen an "incredible response" in Saudi Arabia after the launch of Masaruky, Abdellatif Waked, General Manager of Uber Middle East and North Africa, said in a statement.
"We launched this feature in response to the feedback we received from women drivers in Saudi Arabia and we are committed to always being thoughtful of how we can always improve their experience driving on the app," Waked said. "This is just the start, and we will continue working with experts to leverage our external research as we move forward to ensure that this is in the best interest of women driver-partners in the Kingdom.
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