Review: Uber's guerrilla tactics and tech-bro parties chronicled in 'Super Pumped'
You’d expect a private security firm — say, the notorious Blackwater — to employ ex-CIA, Secret Service and FBI operatives to snoop on enemies and conduct espionage, tailing political figures, snapping their photos and communicating through an encrypted app that keeps messages from being traced.Yet, indeed it was so, as Mike Isaac reveals in “Super Pumped: The Battle for Uber.
For every round of business success in Uber’s early days, Kalanick would keep his workforce “super pumped” by throwing lavish bacchanales in places like Miami and Las Vegas, the latter capped with a special appearance by Beyoncé. Misbehavior was common.
Much of any VC’s success depends on finding the right “founder,” someone who not only holds the vision but has the stamina to devote every waking hour to building out and scaling up while attracting new investors and inspiring employees to work just as hard. Kalanick was all that. Uber strike teams would descend on a region like paratroopers, at first contacting limousine and town car companies and persuading their drivers to fill idle hours by working with Uber. The “guerrilla tactics far outmatched the resources and technical acumen of government workers or taxi operators,” Isaac writes.
But like a tenderfoot scout who confidently builds a campfire only to end up burning down the forest, Kalanick’s loose management — of his staff and himself — paved the way for a cascade of embarrassing scandals by 2014.
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