Uber says the DeleteUber movement led to 'hundreds of thousands' of people quitting the app
as it readies itself for what could be one of the biggest IPOs in years.
In its paperwork, Uber said that"hundreds of thousands" of customers deleted the ride-hailing app and deactivated their accounts"within days" of the campaign's launch across social media. The viral movement caused Uber's reputation to be"adversely affected" and"fueled distrust" in the company, the company said in the risk factors portion of its S-1 filing.in January 2017, after President Donald Trump announced his travel ban.
Beyond the #DeleteUber campaign and blog post, 2017 was a disastrous year for the company. The series of scandals ultimately led to Uber co-founder Travis KalanickUber warns that its reputation may always be a risk for its continued success
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