UCLA’s average home attendance of 51,164 last season at the 80,616-seat stadium was its smallest since 1999, continuing a steep decline that started the year before.
UCLA’s nonconference schedule isn’t the easiest, and that’s exactly how Chip Kelly wants it. The Bruins coach wants to make things tough on his players.
“It just wasn’t worth it,” said Prince, who now mostly watches games on television from his home in Fallbrook. Dwindling crowds have been an issue throughout college football in recent seasons, reaching a 22-year low in 2018, when every Power Five conference except the Atlantic Coast Conference saw a decline in attendance. UCLA also has the unique challenge of playing its home games at a stadium located 27 miles from campus, prompting many students to ride free buses to games.
UCLA has invested in efforts to improve the fan experience while working with the Rose Bowl and the city of Pasadena in recent seasons, completing more than $186 million in renovations and upgrades.
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