Breaking down some current UCLA student-athlete NIL deals
In June 2021, the NCAA granted the right of publicity to their student-athletes to leverage their name, image, and likeness to earn money. Two years have passed since then, and we've seen NCAA athletes strike deals with all sorts of companies. Some notable ones include a former Nebraska wide receiver, Decoldest Crawford, who struck a deal with a heating and cooling company, and an Alabama cornerback,So, how have some Bruins been leveraging this relatively new opportunity? AllBruins.
with FanNation's Pat Benson, current UCLA athletic Martin Jarmond spoke on UCLA's efforts to be competitive in the early days of NIL with their"Westwood Ascent focuses on three important pillars of NIL - Education, Brand-Building and Monitoring and Disclosure. We’ve also launched Westwood Exchange, a free business registry designed for companies, donors, fans and alumni that want to connect directly with UCLA student-athletes interested in capitalizing on their NIL.
Supporters of the Bruins can pay the Men of Westwood collective $10,000 per person to play a round of golf with Los Angeles Dodgers Manager Dave Roberts, amongst other experiences for sale on their
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