Connecticut’s victory over San Diego State in the men's national championship game is the lowest-viewed final on record.
Connecticut head coach Dan Hurley celebrates with the trophy after their win against San Diego State in the men's national championship college basketball game in the NCAA Tournament on Monday, April 3, 2023, in Houston. – Connecticut's victory over San Diego State in the men's national championship game ended up being the lowest-viewed final on record.averaged 14.69 million viewers on CBS. The previous low was 15.99 in 2018, when Villanova beat Michigan on TBS.
UConn's 2004 victory over Georgia Tech, which averaged 17.09 million, was the lowest on CBS until Monday night. CBS and TBS began alternating Final Fours in 2016. Still, Monday's game was the most-watched program on television that evening and the most-watched basketball game — college or pro — since Kansas' victory over North Carolina in last year's national championship game.when LSU beat Iowa 102-85, with 9.9 million viewers on ABC and ESPN2.
This year's men's tournament averaged 9.55 million, down 7% from last year but up 4% from 2021. The first round on March 16-17 averaged 9.2 million, a record for the most-watched round of 64.after upsets the first weekend and in the regional semifinals took their toll on viewing numbers.AP March Madness coverage: https://apnews.com/hub/march-madness and bracket: https://apnews.com/hub/ncaa-mens-bracket and https://apnews.com/hub/ap-top-25-college-basketball-poll and https://twitter.
Copyright 2023 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
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