UK broadcasters have committed to stop using the acronym BAME “wherever possible” in favour of specificity, as recommended by a report from the Lenny Henry Centre for Media Diversity. I…
said they will all try and move away from the “catch all term,” which the research found has a lack of trust around it due to the belief it has been used to hide failings in the representation of specific ethnic groups.
The networks will instead use more specific terms whenever they are available as part of the industry’s drive to focus on increasing representation and boosting diversity, inclusion and equity. It raised concerns over the use of alternatives such as Ethnic Minorities or People of Color and said there are a number of emerging terms such as “Black and Global Majority” which, although they “may have merit”, lack a general consensus.
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