'A very insensitive choice of words was used and for that we are very sorry,' Ulta wrote in an email.
Ulta Beauty is facing significant backlash online after sending out an"insensitive" email promoting its Kate Spade perfume, alluding to the designer's suicide.
The cosmetics company emailed out an advertisement on Sunday promoting a new Kate Spade perfume, telling customers to"Come hang with Kate Spade" while announcing new discounts. The advertisement was quickly called out for its poor choice of wording, as designer Kate Spade died by suicide when she hanged herself in 2018.
The company sent out an apology email the following day, saying,"In an email we recently sent featuring the kate spade new york brand of fragrances, a very insensitive choice of words was used and for that we are very sorry. We have the utmost respect for the kate spade brand and the joy it brings to the beauty and fashion industries. At Ulta Beauty, our teams are human, and this was truly an error with no intent to do harm.
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