Beauty companies are increasingly exploring livestream shopping on their own websites, with Ulta Beauty the latest to get in on the action.
live events with Buywith throughout the holiday season — a critical time in retail — and saw incredible engagement,” said Agustina Sartori, senior director of innovation at Ulta Beauty of the partnership. “We are very encouraged by our initial efforts and look forward to more successful events with the Buywith team as we continue to optimize and grow together.”
Beginning as a huge trend in China, where the market grew 20-fold between 2017 and 2019, according to Coresight Research, livestream shopping is starting to pick up pace in the U.S. despite a much slower adoption rate to begin with.
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