UMG just became the first major music company to globally license its catalog to Lomotif, a TikTok rival app founded in Singapore.
. Since its founding in 2014, Lomotif has collected more than 225 million installations across the globe, from Asia to South America to the U.S., according to a press release.
"We are very pleased that Lomotif’s fast-growing community of users around the world will be able to take inspiration from the artists and music they love, all while ensuring UMG’s artists are fairly compensated for the value music generates on Lomotif’s platform," UMG executive vp of digital strategysaid.
The app enters an increasingly competitive market for short-form video content. While the space has long been led by TikTok, competitors include YouTube's Shorts, Snapchat's Spotlight, Instagram's Reels and Triller. "Our deal with Universal Music Group will continue to grow users and increase engagement within our platform, a destination for emerging artists, and will significantly expand the types of music our community can utilize, collaborate with and share," Lomotif founder/CEOsaid.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Girlboss culture isn't dead, it's rebranded as 'that girl' nowOn the back of the millennial girlboss aesthetic, the “that girl” wellness trend is taking over TikTok.
Leer más »
Sen. Rand Paul Told To 'Get F**ked' During Virtual Town HallKentuckian Alexis Toon explained on her TikTok that she was invited to the town hall Q&A 'so I took the opportunity and ran with it.'
Leer más »
With TikTok Resumes, the social media app is betting on the future of video resumesThe pilot program, where job seekers can submit video resumes to partner companies, runs through July.
Leer más »
TikTok-loved brand Aerie is having a swimsuit sale — and styles start at just $20You'll make a splash in these stylish suits.
Leer más »
Camila Cabello Flawlessly Trolls Shawn Mendes\u2019s Amateur TikTok AttemptOn Friday, Cabello did an impression of her boyfriend’s July 15 TikTok—and was sure to point out all of its flaws.
Leer más »