Move over unboxing videos and make room. Packing videos are here—and TikTokers love it.
Applegate’s packing process is atypical. Customers who order from her don’t purchase specific items, but instead buy a random “scoop” of beads—each bead corresponds to something in her shop, so if a customer gets three red butterfly-shaped beads, for example, they’ll be sent three squishy stress balls. Applegate films herself scooping and sorting the beads before bagging up the items.
“We try to pick them at random,” says Stevenson, who runs Hello Sweets in Western New York and online. “We basically just want to show off our products. It’s a really good way to show other people what real people are ordering and what we have available.”powerful marketing. Harrington says hers have “dramatically” boosted organic sales. “We haven’t done any paid advertising since 2020,” says the 35-year-old Indiana resident.
Rutledge suggests there are a number of reasons. “The human brain responds more to the anticipation of a reward than to receiving the reward,” she says. Therefore, watching your order being packed could actually be more pleasurable than receiving it.
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