Under Armour Inc. reached outside of fashion for its new team captain, naming Marriott International president Stephanie Linnartz as its next president and chief executive officer.
He said Linnartz was “responsible for leading Marriott’s multibillion-dollar digital transformation” and for partnering with sports leagues and growing the company’s loyalty program.
“The board is confident that Stephanie — along with our leadership team and all of our key stakeholders — will accelerate our ability to realize the substantial opportunities for Under Armour as both an operating company and aspirational brand,” Plank said. Linnartz will also serve as a director and will work closely with Colin Browne, who has been leading the business on an interim basis and will return to his post as chief operating officer.
“Under Armour is an iconic brand with a huge opportunity ahead,” Linnartz said. “This company has immense energy and excitement, and I am committed to building growth while maintaining operational excellence. I look forward to joining the incredible UA team, partnering with Kevin and the board and leading this amazing company into its next chapter, delivering for athletes, teammates, customers and shareholders.
She’ll certainly have her work cut out for her as fashion continues to slog through a tough period with high inflation and price pressure.
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