Under pressure, Google crack down on platform privacy and safety

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Under pressure, Google crack down on platform privacy and safety
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The search giant announced a series of updates to its privacy policies and those of its partners.

This week, Google announced several new policies to crack down on platform privacy and safety, including outright bans.The move comes amid pressure by stakeholders to protect users concerned with Google's wide use of data and lack of transparency.

Google CEO Sundar Pichai speaks during the GDC Game Developers Conference on March 19, 2019 in San Francisco, California. Google announced Stadia, a new streaming service that allows players to play games online without consoles or computers.This week, Google issued several new policies meant to improve user privacy and safety, from restricting third-party data collection to banning apps that help users buy marijuana.

The moves come as Google faces backlash from advertisers for failing to monitor certain types of content, especially with its YouTube subsidiary, whoseThe company also faces looming regulation from Washington, whose tensions with Silicon Valley have grown over the last year.

Privacy was also the resounding theme of Google's annual developer conference Google I/O in May, as executives tried repeatedly to assure the audience that they care about privacy andfor products like Google Nest. During that same keynote, a plane hovered over the Mountain View conference venue with a banner that read "Google control is not privacy."

"To make this ecosystem successful, people need to be confident their data is secure, and developers need clear rules of the road," Google Fellow and VP of Engineering Ben Smith wrote in

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