The new start time has some fans upset.
When you sit down for the season 20 premiere of The Bachelorette on Monday, June 26, you may be in for a bit of a surprise. That’s because the show will have a new start time. ABC has typically placed one of its flagship shows in the 8 p.m. time slot, but that won’t be the case this time around. When Charity Lawson steps out to lead this season, she will do so in the 9 p.m. time slot. You may be saying, ‘Well, it’s only an hour difference.
‘The Bachelorette’ Franchise has Had Low Ratings COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT According to the June 21 episode of The Ben and Ashley | Almost Famous Podcast , which is hosted by two members of Bachelor Nation Ben Higgins and Ashley Iaconetti, there is a theory regarding what the time change could mean for the reality dating series. One potential reason, and perhaps the most glaring one, is that viewership has been slipping.
This May Be the Final Straw for ABC When ABC announced the move from 8 p.m. to 9 p.m., it also signaled that their radar is pinging. The aforementioned low ratings is something to be concerned about, and judging from the feedback of the fans, pushing this back an hour isn’t ideal for the target audience.
ABC Could Take the Streaming Route Again, just speculating here, but if this season doesn't see anything change with its ratings, would ABC really pull the plug? Probably not, but what could happen is another last-ditch effort: streaming. This is something ABC has tested out with Dancing With The Stars airing its Season 31 on Disney +. The show will move back to ABC with Season 32. The point is that this is something we've already seen and in all honesty, wouldn’t be the worst idea.
In fact, The Bachelorette could be better off if it were to move to streaming where it may fall more in line with its target audience viewing habits and counter the growing trend of cord-cutters. There's already a track record of dating shows having success on this level with Netflix’s Love is Blind and Too Hot To Handle. Again, this is all speculative, but something to monitor as Charity’s season progresses.
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