Unfortunately, TikTok's Pink Sauce now has a brand deal.
) arrived at the doorsteps of awaiting consumers, ire and scrutiny quickly replaced any semblance of allure around the supposedly “sweet, spicy, and tangy” condiment. Food scientists and disgruntled Pink Sauce recipients argued that the perishable sauce—which listed milk among its ingredients but notably lacked preservatives and storage instructions—was unsafe for consumption.
Citing Chef Pii’s mass following and 154 million views on TikTok, Dave’s Gourmet Sauce suggests in its press release that her virality piqued their interest, carrying with it the potential to tap into a consumer market. Dave’s Gourmet is otherwise known for its suite of pasta sauces and hot sauces, sold at nationwide retailers like Whole Foods, Walmart, and Amazon.
“The youth of today have their fingers on the pulse of what their contemporaries want but may not have the knowledge, ability or capital to bring a product idea to market quickly, safely and on a large scale,” Dave’s Gourmet wrote in today’s press release. As a self-proclaimed Youth of Today, I’m skeptical that TikTok’s pulse should be the ultimate barometer of success when it comes to consumer goods. Capitalizing on short attention spans, TikTok leverages aesthetics above all, allowing visually appealing flubs to slip through the cracks. TikTok is already notorious for things like platforming
, which promote a toxic ideology around body image to its young audience. If Pink Sauce’s success story inspires other Youths of Today to create questionably safe foods, maybe legitimizing the sauce isn’t the answer.
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