United Airlines is ditching expiration date for frequent flyer miles, in a bid to make the lucrative program more attractive.
Airlines have been scrambling to make their loyalty programs more attractive to customers by offering new ways to earn and burn miles in hopes they hope will stick with that carrier for both business and leisure travel.
In May, Delta launched a program called Reclaim My Status, which allows travelers who have reached SkyMiles Medallion status to put a hold on that membership if they are having a child, caring for a sick parent, getting a degree, recovering from an illness or other events that would prevent them from traveling enough to maintain their status.
Airlines are also trying to extend a boom in revenue from their co-branded and other rewards cards. Banks buy miles from airlines when customers spend with those credit cards, so airlines have offered hefty bonuses for new card sign-ups and aggressively marketed cards, including pitches by flight attendants during flights.
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