Unity CEO John Riccitiello Steps Down After Pricing Blowup

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Unity CEO John Riccitiello Steps Down After Pricing Blowup
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Weeks after calls for his resignation echoed throughout the video game industry, Unity’s CEO is retiring.

Riccitiello’s sudden retirement comes mere weeks after a massively unpopular move on Unity’s behalf to change its fee structure for its eponymous cross-platform game engine; its pricing would have included a new “runtime fee,” a 20-cent charge to developers every time a player installed a game after it reached 200,000 downloads and $200,000 in revenue. That change would have also taken place retroactively, meaning developers with games already in progress or even released would be included.

“We simply don’t trust them to stick to their word,” Brandon Sheffield, founder of the game developer Necrosoft, previously told WIRED. “We don’t trust them to update their engine in ways that affect us, as PC/console developers, in a positive way. I think they have done irreparable damage to their brand for game developers in general, and the walk-back isn’t going to fix it.

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