Universal Music Group Nashville has promoted Lori Christian and Rob Femia to EVP roles.
Universal Music Group Nashville has promotedto executive vp of marketing and executive vp of business & legal affairs, respectively. The label group includes Capitol Records Nashville, EMI Records Nashville and MCA Nashville.
In her new role, Christian will oversee UMGN’s artist development, brands and sponsorship, as well as creative services, international marketing and media marketing departments for the label group’s artist roster. Christian was elevated from senior vp of marketing, a role she was tapped for in 2020 after leading the publicity department at UMGN following the 2012 merger of EMI and UMG.
“Lori’s understanding of storytelling and weaving our artists’ narratives into framing their stories has been a critical element of UMGN’s success,” said UMGN chair/CEOin a statement. “Artist development is such a defining feature that separates our artists, especially in a world where everyone is looking for immediate gratification. Having Lori in this leadership role to help drive the key tenants of artist development across all of UMGN is going to change our artist growth strategy.
Mabe added of Femia, “It’s an honor to expand Rob’s leadership abilities beyond his vast business and legal knowledge. Rob has had a front seat in dealmaking for a while but as we expand the new goals of UMGN, Rob is helping to write and build the next era of the country music business. With the industry changing so rapidly, Rob is an essential partner to our future as Universal Music Group Nashville and his alignment and guidance of our staff and artists is critical to our success.
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