Universal Orlando Resort's first-ever escape room takes you inside 'Jurassic World' and 'Back to the Future.'
Universal’s Great Movie Escape, housed inside an art deco theater-inspired venue and located at Universal CityWalk at the Universal Orlando Resort, is a next-level escape room experience that invites guests to solve their way through challenges based in the worlds of two of the biggest film franchises in history. Guests of all ages can participate in either or both of the experiences – Jurassic World: Escape and Back to the Future: OUTATIME – starting at $49.
NATHAN STEVENSON: Right from the beginning, we set out to do something really unique with escape rooms. We thought, if we’re gonna do something, and we’re gonna do this, we want it to be totally different than anything anybody’s ever seen before and very next level. And then, we partnered with two of the most iconic brands of all time, Back to the Future and Jurassic World. And in doing so, we were like, “Okay, now we also wanna bring these brands to life in a way that no one’s ever seen before.
STEVENSON: These obviously are two of the most iconic brands of all time. You can’t say Back to the Future and Jurassic World, and have anybody not understand or know what you’re talking about, so that was obvious. What’s also very cool about these two brands is that they’re very different, so they made for very different experiences, which we really liked.
STEVENSON: Yeah, we work with experts in the industry and we say, “What’s cutting edge? What’s new? What don’t people do? What would be unique for us to do?” And that was one of those big things. We wanted there to be replay-ability and different stages that you can unlock within the experience and within these challenges.
STEVENSON: Please do. You don’t actually have to buy a ticket to come hang out in the lobby. There are two separate bars. We have specialty drinks. There’s trivia playing on the screen. There’s lots to do. It’s a really cool place to hang out. We went with that 1920s art deco feel because Universal Pictures has this really cool history of interactivity with people.
STEVENSON: We were at it just over two and a half years, to bring this online. But really, the answer is, as long as it takes to get the very best product that we can for our guests is how long it takes. We wanna make sure that when we open, we’ve checked every box and done everything we need to do, so that everybody has the best experience. There’s a lot of planning ahead of time, before you get going. We have these incredible designers, and we have all these incredible tech people.
STEVENSON: For sure. That goes back to weaving the story into the challenges, so that you’re not just standing in an engine lab, doing a random challenge, but you’re standing in an engine lab, and you are moving the story forward. The things that you’re doing in that lab are moving the story forward and taking you to that next piece, so it really does feel like you are in the movie, and you’re a part of the movie, and you’re a player in the movie.
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