The recently renamed Universal Destinations & Experiences (previously Parks & Resorts) has named two executives to key roles at its growing creative division
attraction, one is planned for Singapore and Woodbury confirmed earlier this year that Orlando will also get a version of the attraction. This is an exciting time for Universal Creative as they continue to innovate the most compelling attractions imaginable and develop new, exciting and immersive ways to bring our brand to life for our existing fans and for new audiences around the world. Their work is key in helping us pursue our bold ambition for Universal Destinations & Experiences.
As we look to the future, we have been thoughtful about Universal Creative’s next chapter. One that cultivates creative talent, enhances a culture of inclusive collaboration, and takes our rich portfolio of franchises and unique brand of storytelling to new heights. A place where individual effort is respected, recognized and rewarded, and the team is empowered to reach its highest potential.Brian Robinson is appointed to the role of EVP, Chief Creative Officer.
In his current role as EVP, Brand Strategy & Creative at Universal Products & Experiences , Brian has led some of entertainment’s most recognized franchises through physical and digital product innovation, resulting in numerous industry awards and record performance. He serves in an important role as a key interface with Universal Pictures and other NBCU divisions, and also built a powerhouse creative team at UP&E.
Eric Parr is promoted to SVP, Creative Studio, reporting to Brian Robinson. In this new position, Eric will take on an expanded role leading creative design on new attractions, destinations and experiences worldwide. He will bring his rich creative and technical background to the attraction development process on multiple new platforms.
We have an exciting future with a powerful aspiration reflected in our new name, our phenomenal product, a differentiated brand purpose and an extraordinarily talented team. I’m confident with where we are going as a company and in Brian and Eric’s ability to take the Creative Studio and its culture to new heights.Please join me in congratulating these leaders on their new roles!
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