Tennis star Serena Williams reveals why she loves travel and why she launched a jewelry line.
As she walks through her jewelry line, which was designed in collaboration with global diamond manufacturer K.P. Sanghvi and features lots of hearts, she talks about her inspirations. “On the court, I’ve always worn hearts—from the moment I started until today. I just have this obsession with wearing a heart when I perform,” says Williams. “So I wanted to build a collection and start with that.
Williams says that her jewelry line was also inspired by strong and powerful women around the world. “I love meeting and seeing women in Paris—how they dress and how they approach style—versus women in London and how they approach style and even the choices they make in restaurants,” says Williams. “I love observing all of that and being conscious of how women dress and what they’re wearing, either on their neck or on their body.
The collection of 70 core pieces ranges in price from $299 to $10,000. There are ID necklaces and ID bracelets that spell out words like “great” and “winner” and “queen.” There are diamond-encrusted tennis bracelets . And in keeping with Williams’s spirit, the earrings are totally empowered, with designs ranging from lightning bolts to the word “se-xy” to a drop design called “attitude.” Scattered across everything: diamonds and more diamonds—ethically sourced and conflict-free, of course.
Indeed, travel has played a large part in the jewelry line—and in Williams’s life. “If you can’t tell, I love Paris in this collection,” says Williams, who has been known to bling it up while playing tennis. “That inspires me.”Since Williams likes to wear jewelry both on the court and whenever she’s traveling, she has made sure to design pieces that work well on the road. “These pieces are easy to travel with,” she says. “You can wear them on a long trip.
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