This summer, the crisp forest air coveted by recreationists visiting Canada was instead polluted with smoke as wildfires have torn through acres, blocking roads, destroying campgrounds and forcing tourism operators to scramble during peak season.
Fishing trips to Canada are a tradition for Jeffrey Hardy and his three friends from Vermont. They have, since 2001, been anglers loyal to Quebec’s northern wilderness, where the walleye are plentiful and the cellphone service is not.
Fire season typically runs from April to September in Canada, and had an intense start this year with mass evacuations in Alberta and Nova Scotia in May, followed by Quebec, and parts of northern Ontario. In central British Columbia, where the wildfires are picking up intensity, the coroner’s office is investigating the death of a 9-year-old from an asthma attack that it said was “aggravated by wildfire smoke.” Three firefighters have died in separate provinces.
In a recent report, the organization said visitors spent C$1.9 billion from 2018 to 2019 — half of the total spent by international visitors — in the cities of Vancouver, Toronto and Montreal. The Quebec government is offering businesses hurt by the wildfires financial support through guaranteed loan programs, totaling C$50 million.
“That’s going to be the new thing that we do as travel agents who are promoting an outdoor-type recreation as a tourism opportunity,” said Renée Charbonneau, executive director of the Canadian Motorcycle Tourism Association, based in Grande Prairie, Alberta. Tourism in British Columbia is a greater contributor to the province’s gross domestic product — C$5 billion per the latest government figures from 2021 — than the province’s next largest industry, oil, at C$4.5 billion. The province has a diverse array of recreational offerings, from the major ski destination of Whistler to wineries in the Okanagan Valley and kayaking or hiking along the Pacific coast.
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