The beauty brand is also cruelty-free *and* non-GMO
Now, Urban Outfitters has announced it will stock cannabis beauty brand, High Beauty, in the coming months.
High Beauty was founded by former Esthetician Melissa Jochim in 2018 and uses no CBD or THC in any of its products. Instead, the formulations are created using food-grade cannabis sativa seed oil. The oil is known for its anti-inflammatory properties. Urban Outfitters will stock two of the brand’s best-selling products – the High Expectations Cannabis Facial Oil and the High Five Cannabis Facial Moisturizer – in 43 stores across the US as well as online. It is not yet known if the line will transfer into Canadian stores. According to a release, both products assist in fighting against aging by helping to soothe stress-induced inflammation “while balancing with adaptogens and offering potent antioxidant protection.
High Beauty has a key focus on ethical production meaning all of its products are vegan, cruelty-free, non-GMO and naturally farmed. “We take great pride in our manufacturing practices,” says Jochim. “Our lab is powered by solar power, our cartons meet forest stewardship standards, and the ink is vegetable based. All components and cartons are recyclable. We are focused on the entire High Beauty experience at a higher level. It’s not just about the products but what we offer as a brand.
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