U.S. corporations advertise on hookup sites -- unwittingly
1 / 3Ads for aerospace firm Pratt & Whitney appeared on hookup sitesAds for aerospace firm Pratt & Whitney appeared on hookup sites New York - Ads for major US corporations like General Electric and home improvement retail chain Lowe's are appearing, often without their knowledge, on internet hookup sites, underscoring advertisers' difficulty in controlling their digital communications.
Companies may wish to avoid associating their products with casual sex -- or they may simply believe the context is mismatched with promoting products like aircraft engines and gas turbines, according to marketing experts. ABA had used the Twitter Audience Platform, which allows advertisers to push ads that have already appeared on that social network to thousands of approved apps.
The turbine manufacturer bought advertising on Twitter, LinkedIn and on Google's network but a bug, or human error, may have caused the ads to appear elsewhere, expanding their distribution online."This platform is not part of our advertising strategy, and we have confirmed this is an isolated case in which a third party inadvertently placed these ads," said a spokesperson for Lowe's, the second-largest US home furnishing and hardware retailer.
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