US: Some Promising BEV Brands Are Struggling This Year via InsideEVs
During the first four months of this year, new all-electric car registrations in the United States increased by 72 percent year-over-year to almost 350,000., indicates that while some brands are enjoying strong sales growth, others are struggling., the list of promising brands with relatively weak numbers includes Cadillac, GMC, Kia, Lucid, Nissan, Porsche, and Rivian. Their results were considered lower than anticipated and, in some cases, lower than a year ago.
For example, Kia noted a 27 percent decrease in new BEV registrations during the January-April period. Both the Kia EV6 and Kia Niro EV are imported from South Korea. Porsche, with 2,114 Taycan registrations , is down 25 percent year-over-year. Here, the issue appears to be supply constraints."weakening demand because of a lack of market awareness."
GMC is an interesting example - just 28 units sold - but we know that there was a manufacturing pause. Mini , Lexus , VinFast , Jaguar and Mazda were other brands below 1,000 BEVs sold.
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