USA Gymnastics and Nike have reached an agreement on a sponsorship deal that will carry through the 2028 Los Angeles Olympics.
, the first Black woman to win gold in the all-around, also has returned to training in the run-up to the 2024 Paris Games.
while training outside of team camps and national and international competitions. More than a dozen current national team members have taken advantage of the program since it launched last fall. “I think that we have hit a point where we are showing very tangible results in this cultural transformation,” Leung said. “And cultural transformation, it can be difficult to measure at times. But I think now we actually have some measures and metrics that we can tie to that transformation.”
The easing of name, image and likeness rules at the NCAA level has allowed athletes like Lee, 2020 Olympic floor exercise champion Jade Carey and Olympic silver medalist Jordan Chiles to compete collegiately while cashing in on their success. Interest, and the U.S. women — led by Carey and Chiles — dominated the 2022 world championships, winning seven of the 19 medals awarded.
“A decision to sponsor USA Gymnastics mostly indicates that there is more financial benefit associating with the top world class American athletes in upcoming two Olympic Games, than risk of backlash for being associated with the sexual assault scandal," said Yoav Dubinsky, an instructor of sports business at the University of Oregon.
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